March 12, 2024 - 144: Report of proposed sale of securities

144: Filer Information

Filer CIK

0001602678

Filer CCC

XXXXXXXX

Is this a LIVE or TEST Filing?

LIVE

TEST

Submission Contact Information

Name

Phone

E-Mail Address

144: Issuer Information

Name of Issuer

PRUDENTIAL FINANCIAL INC

SEC File Number

001-16707

Address of Issuer

751 BROAD ST
NEWARK
NEW JERSEY
07102

Phone

9738026000

Name of Person for Whose Account the Securities are To Be Sold

Axel Robert

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan StanleySmith Barney LLC Securities Executive Services 200 W Civic Center Dr. 4th Floor Sandy UT 84070	6436	717099.00	359000000	03/12/2024	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/08/2022	Release of Performance Shares Awarded on 2/12/2019	Issuer	729	02/08/2022	N/A
Common	11/15/2022	Exercise of stock options granted 03/11/2014	Issuer	46	11/15/2022	Exercise and sell to cover
Common	11/15/2022	Exercise of stock options granted 02/10/2015	Issuer	227	11/15/2022	Exercise and sell to cover
Common	11/15/2022	Exercise of stock options granted 02/09/2016	Issuer	843	11/15/2022	Exercise and sell to cover
Common	02/08/2022	Release of Performance Shares Awarded on 2/12/2019	Issuer	749	02/08/2022	N/A
Common	02/14/2023	Release of Performance Shares Awarded on 2/11/2020	Issuer	2598	02/14/2023	N/A
Common	02/28/2022	Release of Restricted Stock Units Awarded 2/09/2021	Issuer	309	02/28/2022	N/A
Common	02/28/2023	Release of Restricted Stock Units Awarded 2/08/2022	Issuer	358	02/28/2023	N/A
Common	02/28/2023	Release of Restricted Stock Units Awarded 2/09/2021	Issuer	577	02/28/2023	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

03/12/2024

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

/s/ Richard Baker, Attorney in Fact for Robert Axel

Form: 144

FORM 144