Form: 8-K

Current report

Documents

Exhibit  99.1


2
2
Forward-Looking Statements
Certain of the statements included in this presentation constitute forward-looking statements within the meaning of the U. S. Private Securities
Litigation Reform Act of 1995.  It is possible that actual results may differ materially from any expectations or predictions expressed in this
presentation.  Words such as “expects,” “believes,” “anticipates,” “includes,”  “plans,” “assumes,” “estimates,” “projects,” “intends,” “should,” “will,”
“shall,” or variations of such words are generally part of forward-looking statements.  Forward-looking statements are made based on management’s
current expectations and beliefs concerning future developments and their potential effects upon Prudential Financial, Inc. and its subsidiaries.  There
can be no assurance that future developments affecting Prudential Financial, Inc. and its subsidiaries will be those anticipated by management.
These forward-looking statements are not a guarantee of future performance and involve risks and uncertainties, and there are certain important
factors that could cause actual results to differ, possibly materially, from expectations or estimates reflected in such forward-looking statements,
including, among others:  (1) general economic, market and political conditions, including the performance and fluctuations of fixed income, equity,
real estate and other financial markets; (2) the availability and cost of additional debt or equity capital or external financing for our operations;
(3) interest rate fluctuations or prolonged periods of low interest rates; (4) the degree to which we choose not to hedge risks, or the potential
ineffectiveness or insufficiency of hedging or risk management strategies we do implement, with regard to variable annuity or other product
guarantees; (5) any inability to access our credit facilities; (6) reestimates of our reserves for future policy benefits and claims; (7) differences
between actual experience regarding mortality, morbidity, persistency, surrender experience, interest rates or market returns and the assumptions we
use in pricing our products, establishing liabilities and reserves or for other purposes; (8) changes in our assumptions related to deferred policy
acquisition costs, valuation of business acquired or goodwill; (9) changes in assumptions for retirement expense; (10) changes in our financial
strength or credit ratings; (11) statutory reserve requirements associated with term and universal life insurance policies under Regulation XXX and
Guideline AXXX; (12) investment losses, defaults and counterparty non-performance; (13) competition in our product lines and for personnel; (14)
difficulties in marketing and distributing products through current or future distribution channels; (15) changes in tax law; (16) economic, political,
currency and other risks relating to our international operations; (17) fluctuations in foreign currency exchange rates and foreign securities markets;
(18) regulatory or legislative changes, including the recently enacted Dodd-Frank Wall Street Reform and Consumer Protection Act; (19) inability to
protect our intellectual property rights or claims of infringement of the intellectual property rights of others; (20) adverse determinations in litigation or
regulatory matters and our exposure to contingent liabilities, including in connection with our divestiture or winding down of businesses; (21) domestic
or international military actions, natural or man-made disasters including terrorist activities or pandemic disease, or other events resulting in
catastrophic loss of life; (22) ineffectiveness of risk management policies and procedures in identifying,  monitoring and managing risks; (23) effects
of acquisitions, divestitures and restructurings, including possible difficulties in integrating and realizing the projected results of acquisitions, including
risks associated with the recent acquisition of certain insurance operations in Japan; (24) interruption in telecommunication, information technology or
other operational systems or failure to maintain the security, confidentiality or privacy of sensitive data on such systems; (25) changes in statutory or
U.S. GAAP accounting principles, practices or policies; (26) Prudential Financial, Inc.’s primary reliance, as a holding company, on dividends or
distributions from its subsidiaries to meet debt payment obligations and the ability of the subsidiaries to pay such dividends or distributions in light of
our ratings objectives and/or applicable regulatory restrictions; and (27) risks due to the lack of legal separation between our Financial Services
Businesses and our Closed Block Business. Prudential Financial, Inc. does not intend, and is under no obligation, to update any particular forward-
looking statement included in this presentation.
Prudential Financial, Inc. of the United States is not affiliated with Prudential PLC which is headquartered in the United Kingdom.


3
3
Non–GAAP Measures
This presentation includes references to “adjusted operating income.” Adjusted operating income is a non-GAAP measure of performance of our
Financial Services Businesses (“FSB”).  Adjusted operating income excludes “Realized investment gains (losses), net,” as adjusted, and related charges
and adjustments. A significant element of realized investment gains and losses are impairments and credit-related and interest rate-related gains and
losses.  Impairments and losses from sales of credit-impaired securities, the timing of which depends largely on market credit cycles, can vary
considerably across periods. The timing of other sales that would result in gains or losses, such as interest rate-related gains or losses, is largely
subject to our discretion and influenced by market opportunities as well as our tax and capital profile.
Realized investment gains (losses) within certain of our businesses for which such gains (losses) are a principal source of earnings, and those
associated with terminating hedges of foreign currency earnings and current period yield adjustments are included in adjusted operating income.
Adjusted operating income excludes realized investment gains and losses from products that contain embedded derivatives, and from associated
derivative portfolios that are part of a hedging program related to the risk of those products.  Adjusted operating income also excludes gains and losses
from changes in value of certain assets and liabilities relating to foreign currency exchange movements that have been economically hedged or
considered part of our capital funding strategies for our international subsidiaries, as well as gains and losses on certain investments that are classified
as other trading account assets.
Adjusted operating income also excludes investment gains and losses on trading account assets supporting insurance liabilities and changes in
experience-rated contractholder liabilities due to asset value changes, because these recorded changes in asset and liability values are expected to
ultimately accrue to contractholders. Trends in the underlying profitability of our businesses can be more clearly identified without the fluctuating
effects of these transactions. In addition, adjusted operating income excludes the results of divested businesses, which are not relevant to our ongoing
operations. Discontinued operations, which is presented as a separate component of net income under GAAP, is also excluded from adjusted operating
income.
We believe that the presentation of adjusted operating income as we measure it for management purposes enhances understanding of the results of
operations of the Financial Services Businesses by highlighting the results from ongoing operations and the underlying profitability of our businesses.
However, adjusted operating income is not a substitute for income determined in accordance with GAAP, and the adjustments made to derive adjusted
operating income are important to an understanding of our overall results of operations.
Return on equity (“ROE”) based on adjusted operating income is determined by dividing adjusted operating income after-tax (giving effect to the direct
equity adjustment for earnings per share calculation) by average attributed equity for the Financial Services Businesses excluding accumulated other
comprehensive income related to unrealized gains and losses on investments and accumulated other comprehensive income related to pension and
postretirement benefits.
Our expectations of ROE potential are based on after-tax adjusted operating income. Because we do not predict future realized investment gains / losses
or recorded changes in asset and liability values that are expected to ultimately accrue to contractholders, we cannot provide a measure of our ROE
expectations based on income from continuing operations of the Financial Services Businesses, which is the GAAP measure most comparable to
adjusted operating income.
For additional information about adjusted operating income and the comparable GAAP measure, including reconciliation between the two, please refer
to our Annual Report on Form 10-K for the year ended December 31, 2010 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2011
located on the Investor Relations Web site at www.investor.prudential.com.  Additional historical information relating to the Company’s financial
performance, including its first quarter 2011 Quarterly Financial Supplement, is also located on the Investor Relations website.
The information referred to above and on the prior page, as well as the risks of our businesses described in our Annual Report on Form 10-K for the year
ended December 31, 2010, should be considered when reviewing forward-looking statements contained in this presentation.


4
4
Reconciliation for Individual Annuities pre-tax adjusted
operating income excluding disclosed items
2011
1Q
2Q
3Q
4Q
1Q
2Q
3Q
4Q
1Q
Individual Annuities pre-tax adjusted operating income (loss)
(244)
489
315
197
244
(131)
588
345
292
Reconciling items:
Amortization
of
deferred
policy
acquisition
and
other
costs
(1)
112
(142)
(26)
(32)
(21)
88
(245)
(46)
(19)
Change
in
reserves
for
guaranteed
minimum
death
and
income
benefits
(1)
215
(274)
(185)
(47)
(53)
196
(167)
(100)
(40)
Other
(2)
-
-
-
-
(25)
-
-
-
-
Individual Annuities pre-tax adjusted operating income
excluding disclosed items indicated above
83
73
104
118
145
153
176
199
233
2009
2010
1) Reflects impact of market performance, actual-to-expected result differences, and changes in assumptions used in projecting gross profits and claims.
2) Includes refinements based on review and settlement of reinsurance contracts related to acquired business. 


5
5
RBC Disclosure
This presentation includes references to Risk Based Capital (“RBC”).  Prudential manages its insurance subsidiaries' RBC ratios to a level at or above a "AA"
ratings target. RBC is determined by statutory guidelines and formulas that consider, among other things, risks related to the type and quality of the invested
assets, insurance-related risks associated with an insurer's products and liabilities, interest rate risks and general business risks.  The RBC ratio calculations
are intended to assist insurance regulators in measuring the adequacy of an insurer's statutory capitalization.  The RBC calculation is an annual calculation.  As
of December 31, 2010,  the RBC ratio for The Prudential Insurance Company of America ("PICA") was 533%.  This information is provided to you for
information purposes only.  It is not intended that this RBC information be used for the purpose of ranking any insurance company or for use in connection with
any marketing, advertising or promotional activities.


6
6
Legal Notice
Life insurance and annuities are issued by The Prudential Insurance Company of America and its affiliates.   Securities and investment advisory products and
services are offered through Pruco Securities, LLC (member SIPC).  Each of the foregoing is a Prudential Financial subsidiary located in Newark, N.J. that is solely
responsible for its own financial condition and contractual obligations.  All guarantees are based on the claims-paying ability of the insurer.  Prudential Real Estate
brokerage services are offered through the independently owned and operated network of broker member franchisees of Prudential Real Estate Affiliates, Inc., a
Prudential Financial subsidiary.  Equal Housing Opportunity.



Big business
A market leader in Japan
High margins, low volatility
Strong growth
International Insurance
International Insurance
1
Financial Strength Symposium 6.10.11


$9,200
$12,700
2010
2010
Proforma
$1,787
$2,467
2010
2010
Proforma
7,956
11,569
12/31/10
3/31/11
International Insurance
International Insurance
2
Star/Edison
POJ
(4)
/Gibraltar
All Other Operations
Annualized New
Business
Premiums
(2)
Total
Premium
Revenue
(2)(3)
Number of
Policies
Inforce
(1)
(thousands)
(millions)
(millions)
1)
Direct business only; includes annuities.
2)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar; Korean won 1190 per U.S. dollar.
3)
Represents net premiums, policy charges and fee income.
4)
Prudential of Japan (“POJ”).
Financial Strength Symposium 6.10.11


238
5,148
12/31/10
3/31/11
31
100
12/31/10
3/31/11
12,846
19,808
12/31/10
3/31/11
3
Number of
Captive
Agents
Number of
Bank
Relationships
Number of
Independent
Agencies
International Insurance
International Insurance
Star/Edison
POJ/Gibraltar
All Other Operations
Financial Strength Symposium 6.10.11


6 Years Ago
6 Years Ago
FY 2004
FY 2004
Share
Share
Nine Months ended
Nine Months ended
December 31,  2010
December 31,  2010
Share
Share
1.  Nippon
18.4%
1.  Dai-ichi
12.2%
2.  Dai-ichi
14.3%
2.  Nippon
12.1%
3.  Meiji-Yasuda
11.1%
3.  T&D Financial
10.9%
4.  Sumitomo
10.8%
4.  Prudential
9.7%
5.  T&D Financial
7.7%
5.  Sumitomo
7.5%
6.  AIG Group
5.6%
6.  Meiji-Yasuda
7.3%
7.  Prudential
4.9%
7.  Sony
6.7%
8.  Sony
3.8%
8.  MetLife Alico
4.8%
9.  Fukoku
3.4%
9.  Millea
4.5%
10.  Mitsui
2.9%
10.  Sompo Japan
3.6%
Overall Position –
New
Business
(Face
Amount)
(1)
Market share improvement of 4.8%
4
Financial Strength Symposium 6.10.11
1)
Industry data from Life Insurance Association of Japan. Data shown are based on companies’ Japanese statutory results for nine months ended
December 31, 2010 and fiscal year ended March 31, 2005. New business amounts are individual life and annuity contracts including net increase by
conversion.  Excludes Japan Post Insurance. Prudential’s share for the nine months ended December 31, 2010 is pro forma for the acquisition of
Star/Edison, which contributed 1.7% of share. 


Stable Sources of Earnings
Earnings are primarily the result of stable drivers.
Pre-Tax AOI International Insurance Operations
(1)
5
Financial Strength Symposium 6.10.11
$2,057
2007
2008
2009
2010
Mortality Margin and Expense & Other Margin
Investment Margin
$1,747
$ in millions
(2)
$1,598
$1,843
1)
Pre-tax adjusted operating income for our International Insurance operations as presented above excludes the results of the International Investments
businesses previously included in the International Investments segment and currently included within “Gibraltar Life and Other Operations” within the
International Insurance segment for financial reporting purposes.
2)
Includes margin on multi-currency annuity products.


Japan: Substantial Growth Opportunities
Japan: Substantial Growth Opportunities
in an Attractive Market
in an Attractive Market
World’s second largest life insurance market:
Life premiums $399 billion
(1)
Household sector wealth $18.3 trillion, similar to
U.S. on per-capita basis
(2)
Expanding retirement market driven by aging population,
increased emphasis on individual responsibility for
financial security
Growing distribution opportunities include banks,
independent distributors
6
1)
For the year 2009, based on Swiss Re survey
2)
Based
on
December
31,
2010
data;
Sources:
Federal
Reserve,
Bank
of
Japan,
U.S.
Census
Bureau,
Oanda
Financial Strength Symposium 6.10.11


World’s Largest Life Insurance Markets
World’s Largest Life Insurance Markets
7
Country
Country
Rank
Rank
Life Premiums ($ billions)
Life Premiums ($ billions)
2009
2009
United States
United States
1
1
492
492
Japan
Japan
2
2
399
399
United Kingdom
United Kingdom
3
3
218
218
France
France
4
4
194
194
Italy
Italy
5
5
115
115
Germany
Germany
6
6
112
112
China
China
7
7
109
109
South Korea
South Korea
8
8
57
57
India
India
9
9
57
57
Taiwan
Taiwan
10
10
52
52
Source:  Swiss Re survey
Financial Strength Symposium 6.10.11


Growing Retirement Market Complements
Growing Retirement Market Complements
Substantial Premature Death Protection Market
Substantial Premature Death Protection Market
Source: National Institute of Population and Social Security Research, Japanese Journal of Population
Population
(in millions)
8
Japan Demographics
Japan Demographics
15-64 years old
65 and over
0-14 years old
Financial Strength Symposium 6.10.11


Financial Assets in the Household Sector
Financial Assets in the Household Sector
of Select Major Economies
of Select Major Economies
Household Sector Financial Assets
Household Sector Financial Assets
Note:  Data for Japan, USA, and UK is as of December 31, 2010; China is as of September 30, 2009; other markets are as of December 31, 2009
Source:  Federal Reserve, Bank of Japan, Eurostat, Central Bureau of Statistics of China, OECD, US Census Bureau, Oanda.
9
Financial assets
Population
Financial Strength Symposium 6.10.11


Portfolio of Financial Assets –
Portfolio of Financial Assets –
Japan
Japan
Source:  Bank of Japan, Federal Reserve, Oanda
$10.1T
10
Financial Assets in the Household Sector
Financial Assets in the Household Sector
December 31, 2010
December 31, 2010
Financial Strength Symposium 6.10.11
100% = $18.3 Trillion


Household Sector
Household Sector
Pool of Currency and Deposits
Pool of Currency and Deposits
Japan has the largest pool of household assets in currency and deposits
~50% higher than that of the U.S. despite a population that is ~60% smaller
Greater than the currency and deposits of Germany, the United Kingdom and France combined
11
Household Sector Financial Assets in Currency and Deposits
Note:  Data for Japan, USA, and UK is as of December 31, 2010; China is as of September 30, 2009; other markets are as of December 31, 2009
Source:  Federal Reserve, Bank of Japan, Eurostat, Central Bureau of Statistics of China, OECD, US Census Bureau, Oanda.
Financial Strength Symposium 6.10.11


Needs-Based Selling Over a Lifetime
Client Age
20                 30                40               50        
60+
Client Focus
Death                                         Retirement                        
Protection                             
Income
Needs                            
Needs
Prudential
Solutions
Term Insurance
Whole Life
U.S. Dollar Retirement Income
Accident & Health
(1)
Fixed Annuity Products
Lifetime client relationships
Needs-based selling through client life cycles
Innovative products serve evolving needs
12
1)
Accident and Health (A&H) primarily includes daily hospitalization indemnity, cancer insurance, and accident and sickness riders.
Financial Strength Symposium 6.10.11


Protecting Financial Security For a Lifetime
1)
Based on annual premium for new Prudential of Japan insureds in 2009 (male, married insured, individual policies); foreign-denominated activity translated
to U.S. dollars at uniform exchange rates, Japanese yen 99 per U.S. dollar.
13
Aging population leads to demand for larger policy size.
Financial Strength Symposium 6.10.11


Japan Average Premium
(1)
14
1)
Based on annualized new business premiums for the year ended December 31, 2010 sold by Life Planners and Life Advisors. Foreign denominated activity
translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
Financial Strength Symposium 6.10.11
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Protection
Accident & Health
Annuity
Retirement


International Insurance
Meeting customer needs through…
Strong and diverse product portfolio
Complementary distribution capabilities
Strong relationships
15
Financial Strength Symposium 6.10.11


684
669
656
645
642
637
626
622
618
613
607
602
602
600
597
590
589
576
567
500
600
700
The Prudential Life Insurance
Sony Life Insurance
Tokio Marine & Nichido Life Insurance
The Gibraltar Life Insurance
Sompo Japan Himawari Life Insurance
American Life Insurance Company (ALICO)
JAPAN POST INSURANCE
Fukoku Mutual Life Insurance
American Family Life Assurance Company of Columbus (Aflac)
Life Support Insurance Segment Average
Aioi Life Insurance
Nippon Life Insurance
Sompo Japan DIY Life Insurance
AXA Life Insurance
The Dai-ichi Life Insurance
Sumitomo Life Insurance
Mitsui Life Insurance
Meiji Yasuda Life Insurance
Asahi Mutual Life Insurance
No. 1 in Customer Satisfaction
Included in the study but not ranked due to small sample size are: AIG Edison Life Insurance; AIG Star Life Insurance; Allianz Life Insurance Japan; Daido Life
Insurance; Fukokushinrai Life Insurance; ING Life Insurance; Lifenet Insurance; Manulife Life Insurance; Mitsui Sumitomo Kirameki Life Insurance; NEXTIA Life
Insurance (former SBI AXA Life Insurance); NIPPONKOA Life Insurance; ORIX Life Insurance; Taiyo Life Insurance; The FujiLife Insurance; The Prudential Gibraltar
Financial Life Insurance (former Yamato Life Insurance); and Zurich Life Insurance.
Source:
J.D.
Power
Asia
Pacific
2011
Japan
Life
Insurance
Contract
Customer
Satisfaction
Study
SM
Rankings are based on numerical scores, and not necessarily on statistical significance.
J.D. Power Asia Pacific
2011
Japan
Life
Insurance
Contract
Customer
Satisfaction
Study
SM
Customer Satisfaction Index Ranking
(Based on a 1,000-point scale)
Life Support Insurance Segment
16
Financial Strength Symposium 6.10.11


Product Portfolio
Serving Financial Security Needs Over a Lifetime
Annualized
New
Business
Premiums
(1)
Year ended December 31, 2010
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
2)
Pro-forma including approximation of Star and Edison businesses.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)(2)
(1)(2)
Pro Forma Year ended December 31, 2010
Pro Forma Year ended December 31, 2010
Financial Strength Symposium 6.10.11
Death
Protection
46%
Retirement
24%
Annuity
12%
A&H 18%
Death
Protection
44%
Retirement
18%
Annuity
16%
A&H
22%
$1,521 million
$2,202 million
17


Diverse Annualized New Business Premiums in Japan
18
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented;
Japanese yen 92 per U.S. dollar.
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
($ in millions)
Financial Strength Symposium 6.10.11
$289
$281
$296
$298
$344
$359
$398
$420
$555
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Death Protection
Accident & Health
Retirement
Annuity


Distribution Channels in Japan
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92
per U.S. dollar.
2)
Pro-forma including approximation of Star and Edison businesses.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
Year ended December 31, 2010
Year ended December 31, 2010
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)(2)
(1)(2)
Pro Forma Year ended December 31, 2010
Pro Forma Year ended December 31, 2010
Financial Strength Symposium 6.10.11
Life
Planner
44%
Life
Advisor
31%
Bank
22%
Independent
Agency
3%
$1,521 million
$2,202 million
Life
Planner
30%
Life
Advisor
43%
Bank 
18%
Independent
Agency
9%
19


Complementary Distribution Channels
Drive Sales Growth in Japan
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented.
Japanese yen 92 per U.S. dollar.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
($ in millions)
Financial Strength Symposium 6.10.11
$979
$1,521
-
200
400
600
800
1,000
1,200
1,400
1,600
2007
2008
2009
2010
Life Planners
Life Advisors
Bank Channel
Independent Agency
20


$289
$281
$296
$298
$344
$359
$398
$420
$555
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Life Planner
Life Advisor
Bank
Independent  Agency
Complementary Distribution Channels
Drive Sales Growth in Japan
21
($ in millions)
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented.
Japanese yen 92 per U.S. dollar.
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
Financial Strength Symposium 6.10.11


Bank Channel Sales Growth
Driven by Protection Products
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
($ in millions)
Financial Strength Symposium 6.10.11
$21
$25
$40
$48
$56
$78
$90
$104
$128
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Death Protection
Accident & Health
Retirement
Annuity
22
1)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented; Japanese yen 92 per U.S. dollar.


Prudential’s Key International Strategies:
Suited to Japanese Market Opportunities
Target the affluent and mass affluent consumer
Needs-based selling: historical focus on life insurance;
increasing emphasis on meeting retirement needs
Proprietary distribution model built on recruiting, selection
and training
Growth through complementary distribution channels and
opportunistic acquisitions
23
Financial Strength Symposium 6.10.11


Life Planner Distribution
Life Planner –
a selective, high quality sales force
Hire about 3 out of 100 candidates
Well trained and professional
Customer focused
Disciplined, and demonstrate “missionary zeal”
Emphasize protection products requiring analysis of client needs
Significant sales to small business/executive/professional market
Exceptional sales productivity and persistency
24
Financial Strength Symposium 6.10.11


Teachers Association:
Perennial Sales Opportunities
1)
Numbers approximate as of March 31, 2011.
120,000
120,000
Retired
Retired
Teachers
Teachers
Association
Association
members
members
(1)
(1)
950,000
950,000
Active
Active
Teachers
Teachers
(1)
(1)
Active
Active
Market
Market
Retirement
Retirement
Market
Market
20,000
20,000
30,000
30,000
new
new
teachers
teachers
hired
hired
each
each
year
year
20,000
20,000
30,000
30,000
teachers
teachers
retire
retire
each
each
year
year
48% Gibraltar
Policyholders
87% Gibraltar
Policyholders
25
Financial Strength Symposium 6.10.11


Teachers Association
Core Relationship Contributes to Life Advisor Distribution
Relationship since 1952
Approximately
600,000
members
(1)
Access to approximately 950,000 teachers and school personnel
through
47
prefectural
(local)
associations
and
37,000
schools
(1)
Annualized
new
business
premiums
in
2010,
$181
million
(2)
Japanese Educational Mutual Aid
Japanese Educational Mutual Aid
Association of Welfare Foundation
Association of Welfare Foundation
(Teachers Association)
(Teachers Association)
1)
As of March 31, 2011.
2)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
Financial Strength Symposium 6.10.11
26


Bancassurance Powered by Prudential
Prudential Support
Prudential Support
Insurance education and training
Insurance education and training
backed by proven distribution model
backed by proven distribution model
Competitive products focused
Competitive products focused
on protection
on protection
Highly regarded brand, promises
Highly regarded brand, promises
backed by a strong company
backed by a strong company
Access to expertise of “seconded”
Access to expertise of “seconded”
former Prudential of Japan
former Prudential of Japan
Life Planners
Life Planners
(1)
(1)
1)
At certain banks.
Bank Employee
Bank Employee
Life Insurance Sales
Life Insurance Sales
Financial Strength Symposium 6.10.11
27


$0
$500
$1,000
$1,500
$2,000
$2,500
2004
2005
2006
2007
2008
2009
2010
International Insurance
Sustained Growth Reflects Success in Japanese Market
$917
$1,321
$1,428
$1,598
$1,747
$1,843
$2,057
Japan
All Other Operations
$ in millions
Pre-Tax Adjusted Operating Income
Pre-Tax Adjusted Operating Income
(1)
(1)
28
Financial Strength Symposium 6.10.11
Pre-tax adjusted operating income for our International Insurance operations as presented above excludes the results of the International Investments businesses
previously included in the International Investments segment and currently included within “Gibraltar Life and Other Operations” within the International Insurance
segment for financial reporting purposes.  The pre-tax adjusted operating income (loss) of our International Investments businesses was $28 million, $25 million,
$(412) million, $63 million, $20 million, $(5) million and $(9) million in 2010, 2009, 2008, 2007, 2006, 2005 and 2004, respectively.
1)


Key Takeaways
Prudential’s largest business
A market leader in Japan
High margins, low volatility
Strong growth
29
Financial Strength Symposium 6.10.11



Prudential has a Complementary and Diversified
Prudential has a Complementary and Diversified
Portfolio of U.S. Businesses
Portfolio of U.S. Businesses
Financial Strength Symposium 6.10.11
1
More Market Sensitive
Less Market Sensitive
Prudential
Retirement
Individual
Annuities
Asset
Management
Individual
Life
Group
Insurance
U.S. Retirement Solutions
and
Investment
Management
U.S. Individual Life
and Group Insurance
U.S. Businesses
U.S. Businesses


Earnings from the U.S. Businesses
Earnings from the U.S. Businesses
Have Rebounded Since the Financial Crisis
Have Rebounded Since the Financial Crisis
Financial Strength Symposium 6.10.11
2


Less Market Sensitive Businesses are Important Stabilizers; 
More Market Sensitive Businesses Allow Participation in Market Upside
Financial Strength Symposium 6.10.11
3
$ in millions
2007
2008
2009
2010
Less market sensitive businesses: Individual Life, Group Insurance, and Retirement
More market sensitive businesses: Asset Management and Individual Annuities
3,000
2,500
(1,000)
2,000
1,500
1,000
500
0
(500)
1,402
1,390
1,331
(658)
1,387
812
1,533
1,287
Pre-Tax Adjusted Operating Income


Asset Management
Robust institutional and retail businesses attract and retain talented
investment professionals
Substantial fee-based earnings that benefit from operating leverage
Limited capital requirements; sustainable high ROE
Seasoned skills in multiple asset classes support attractive
general account investments
Investment management strength supports retirement, annuities, and
insurance businesses
Leading Third Party Asset Manager
Leading Third Party Asset Manager
Competitive Advantage for Prudential Businesses
Competitive Advantage for Prudential Businesses
4
Financial Strength Symposium 6.10.11


Prudential Investment Management
Key Strategies
Utilize significant talent base
across multiple asset classes;
established track records, and
broad and deep client relationships
to increase AUM
(1)
base
Grow high-quality earnings driven
primarily by asset management fees
Manage business risks and
strategically employ
proprietary investing
Apply skill sets to support general
account asset selection and
management
Fee-driven growth potential
Favorable ROE
Competitive advantage
for Prudential’s retirement,
annuities and
insurance businesses
1)
Assets under management (AUM).
5
Financial Strength Symposium 6.10.11


Asset Management’s Competitive Strengths
Appeal to Clients as well as Investment Professionals
Experience
and
and
Track Record
Track Record
1)
As of March 31, 2011; AUM excludes affiliated institutional and retail assets under management.
Breadth and Depth
of Capabilities
Access to Capital
and Co-investing
Brand and
Reputation
Scale
6
Third Party Clients
$275 billion
third party AUM
(1)
13% AUM CAGR
(2005 –
2010)
Manager
Continuity
(1)
220 portfolio
managers
Average tenure
13 years
Financial Strength Symposium 6.10.11


Asset Management has Three Major Client Types
7
Total AUM: $569 billion
Total AUM: $569 billion
(1)
(1)
Public Pension Plans
(DB/DC)
Corporate Pension Plans
(DB/DC)
Union Pension Plans
Endowments
Foundations
Sovereign Wealth Funds
Non-affiliated Insurance
Companies
Affiliated
Annuities
Retirement
Individual life
Proprietary Mutual Funds
Subadvisory relationships
U.S. individual life and
group insurance
Retirement
Annuities
International Insurance
(U.S. dollar assets)
1)
As of March 31, 2011.
Financial Strength Symposium 6.10.11
General Account
$214 billion
Institutional
$246 billion
Retail
$109 billion


AUM and Revenues are Well Diversified by Client Type
8
Assets Under Management
Assets Under Management
$569 billion
$569 billion
(1)
(1)
Asset Management Fees
Asset Management Fees
$1.3 billion
$1.3 billion
(2)
(2)
1)
As of March 31, 2011.
2)
For the year ended December 31, 2010.
$246 B
$214 B
$109 B
$353 M
$626 M
$294 M
Financial Strength Symposium 6.10.11
General
Account
38%
Institutional
43%
Retail
19%
Institutional
49%
Retail
28%
General
Account
23%


AUM and Revenues are also Diversified by Asset Class
9
48% of  Fees from Fixed Income
71% of AUM from Fixed Income
1)
As of March 31, 2011.
2)
For the year ended December 31, 2010.
Public
Private
Asset Management Fees
Asset Management Fees
$1.3 billion
$1.3 billion
(2)
(2)
Assets Under Management
Assets Under Management
$569 billion
$569 billion
(1)
(1)
Financial Strength Symposium 6.10.11
Public Fixed
Income
56%
Public Equity
24%
Real Estate
5%
Commercial
Mortgages
6%
Private Fixed
Income
9%
Public Fixed
Income
32%
Public Equity
30%
Real Estate
22%
Commercial
Mortgages
5%
Private Fixed
Income
11%


AUM Spans Six Distinct Investment Disciplines
10
Total AUM:  $569
Investment Manager
Investment Manager
Investment
Investment
Discipline
Discipline
Public/Private
Public/Private
3/31/11
3/31/11
AUM
AUM
(1)
(1)
Jennison Associates
Fundamental Equity
Public
$  86
Quantitative Management Associates (QMA)
Quantitative Equity
Public
47
Prudential Fixed Income (PFIM)
Public Fixed Income
Public
273
Jennison Associates
Public Fixed Income
Public
47
Prudential Capital Group (PCG)
Private Fixed Income
Private
54
Prudential Mortgage Capital Company (PMCC)
Real Estate Debt
Private
34
Prudential Real Estate Investors (PREI)
Real Estate Equity
Private
28
1)
In billions.
Financial Strength Symposium 6.10.11


Public Fixed Income
11
Prudential Fixed Income
Prudential Fixed Income
Jennison Fixed Income
Jennison Fixed Income
$273 billion AUM
(1)
$47 billion in fixed income AUM
(1)
Operations in U.S., Europe, and Asia
Operations in U.S.
Comprehensive product line
Focused product line
Broad market strategies
Core, Core Plus
Intermediate Gov/Credit
Long Duration/LDI
Corporates
High Yield
Emerging Markets
US Bank Loans
Alternatives/CDOs
U.S. strategies
Intermediate and long duration
Core
276 Institutional clients
(1)
94 Institutional clients
(1)
180 Investment professionals
(1)
12 Investment professionals
(1)
1)
As of March 31, 2011.
Financial Strength Symposium 6.10.11


Public Equity
Jennison Associates
Quantitative Management Associates
$86 billion in equity AUM
(1)
$47 billion in equity AUM
(1)
Fundamental
Quantitative
Growth
Blend
Value
Multi-Cap
Equity income
Midcap growth
Small Cap
Sector strategies
Global
Core
Value
All Cap
Mid Cap
Small Cap
Global
International
Emerging Markets
Index
Asset Allocation
Domestic and Global
Domestic and Global
162 Institutional equity clients
(1)
140 Institutional clients
(1)
48 Investment professionals
(2)
35 Investment professionals
(1)
1)
As of March 31, 2011.
2)
As of May 24, 2011.
12
Financial Strength Symposium 6.10.11
12


Private Fixed Income
13
1)
As of March 31, 2011.
Prudential Capital Group
Prudential Capital Group
Prudential Mortgage Capital Company
Prudential Mortgage Capital Company
$54 billion AUM
(1)
in private debt
$34 billion AUM
(1)
in commercial mortgages
Operations in U.S. and Europe
Operations in U.S. and Japan
Direct origination network
Direct origination network
$10 billion originations in 2010
$9 billion originations in 2010
Over 900 Borrowers
Over 2,000 Borrowers
140 Investment professionals
(1)
105 Investment professionals
(1)
Financial Strength Symposium 6.10.11


Prudential Real Estate Investors
14
1)
As of March 31, 2011.
Prudential Real Estate Investors
Prudential Real Estate Investors
$28 billion AUM
(1)
Operations in U.S., Europe, Asia, and Latin America
One of few global real estate investment managers
21 offices worldwide
(1)
490 Institutional clients
(1)
56 Funds managed
(1)
Asia (5), Europe (18), Mexico (7), U.S. (17), REITS (9)
216 investment professionals
(1)
Financial Strength Symposium 6.10.11


66%
84%
84%
68%
85%
74%
1 Year
3 Year
5 Year
As of 3/31/10
As of 3/31/11
Our Investment Performance Track Record is Strong
15
% of Total Third Party Assets Under Management
% of Total Third Party Assets Under Management
Exceeding Benchmark
Exceeding Benchmark
1)
70% ($247 billion) of Retail and Institutional assets under management as of March 31, 2011 is actively managed against a benchmark.
Percentage
of
AUM
exceeding
their
respective
benchmarks
has
been
strong
in
the
1,
3,
and
5
year
periods
(1)
Financial Strength Symposium 6.10.11


Net flows exclude money market flows, one-time transfers, and acquisition/disposition events
Third Party Net Institutional Flows
Reached Record Levels in 2010
16
$ billions
Percent of
beginning
of year
AUM
16
Financial Strength Symposium 6.10.11
$(5)
$-
$5
$10
$15
$20
$25
$30
$35
Equity
Real Estate
Fixed Income
Total
2007
2008
2009
2010


$(2)
$-
$2
$4
$6
$8
Third Party Retail Client Flows
Also Reached Record Levels in 2010
17
$ billions
Net flows exclude money market flows, one-time transfers, and acquisition/disposition events
1
-
18
13
Percent of
beginning
of year
AUM
Equity
Real Estate
Fixed Income
Total
2008
2007
2009
2010
Financial Strength Symposium 6.10.11


Growth in AUM has Driven
Growth in Asset Management Fees
18
1)
At end of period.
Fixed Income
Real Estate
Equity
Financial Strength Symposium 6.10.11
$ billions
(1)
Assets Under Management by Asset Class
$ millions
Asset Management Fees by Asset Class


Quality of Revenues Increasing
19
1)
Asset management fees and incentive, transaction, principal investing and commercial mortgage (ITPICM) revenues.
2)
As originally reported.
Growing
AUM Base
Reduced proprietary
investing exposure
Exited commercial
mortgage
securitization
conduit
2007 Asset Management Fees
2007 Asset Management Fees
+ “ITPICM”
+ “ITPICM”
= $1.6 billion
= $1.6 billion
(1)(2)
(1)(2)
2010 Asset Management Fees
2010 Asset Management Fees
+ “ITPICM”
+ “ITPICM”
= $1.5 billion
= $1.5 billion
(1)
(1)
$1.1 billion
$1.1 billion
$1.3 billion
$1.3 billion
Asset Management Fees
ITPICM
Financial Strength Symposium 6.10.11
68%
32%
86%
14%


$550
$701
$232
$55
$487
2006
2007
2008
2009
2010
Asset Management segment pre-tax adjusted operating income
Asset Management segment pre-tax adjusted operating income,
excluding contribution of Incentive, Transaction, Principal Investing and
Commercial Mortgage Activities ("ITPICM")
Building Sustainable Earnings Power
20
Pre-Tax Adjusted Operating Income
Pre-Tax Adjusted Operating Income
1)
Based on after-tax adjusted operating income for the year ended December 31, 2010 and overall effective tax rate for the Financial Services Businesses.
2)
ITPICM contribution represents revenues net of directly associated costs before allocated compensation including Incentive Awards; excludes agency
origination activities.
(2)
$ millions
Financial Strength Symposium 6.10.11
20% ROE
(1)


Key Takeaways
Robust institutional and retail businesses attract and retain talented
investment professionals
Strong investment performance has contributed to significant third party flows
and growth in AUM
Asset management fees have been a stable percentage of AUM historically
and are expected to grow about in line with AUM
Asset management business has operating leverage; therefore, AOI
attributable to asset management fees grows faster than revenue from fees
ITPICM activities are sources of additional revenue and AOI, but
are
managed to be smaller and more stable than in the past
Our business model positions us well for continued growth and high ROE
21
Financial Strength Symposium 6.10.11



Prudential Annuities
Superior Value Proposition and Business Prospects
Highly differentiated and sustainable strategy
#1 in advisor-sold variable
annuity sales
(1)
Leading positions in independent financial
planner, wirehouse, bank and insurance
agent channels
“Highest Daily”
living benefits serve
retirement income security needs of
attractive, growing market
Contract-level product based risk
management protects account values;
proven through financial market meltdown
Business growth driven by
strong net flows
Growing returns on
increasing base
Popularity of auto-
rebalancing products drives
improving overall risk profile
Demographic “push”
and individual
retirement responsibility
provide sustained
growth opportunity
Market Leadership
Market Leadership
Proven Value Proposition
Proven Value Proposition
Strong Business Prospects
Strong Business Prospects
1)
Source: VARDS 1Q’11 Report, Advisor-sold, excludes group/retirement plan contracts.
1
Financial Strength Symposium 6.10.11


Drivers of Market Leadership
Innovative retirement
income guarantee features
Proven product-based risk
management protecting
account values
Sophisticated
hedging capabilities
Broad multi-channel
distribution
Scale supporting efficient
cost structure
Brand, reputation and
demonstrated commitment
to market
2
Financial Strength Symposium 6.10.11


($ millions)
Variable Annuity
Variable Annuity
Assets Under Management
Assets Under Management
(1)
(1)
Advisor-Sold
Variable Annuity Sales
Variable Annuity Sales
(1)
(1)
Prudential Annuities
1Q11 Asset and Sales Rankings
1)
Source: VARDS 1Q’11 report.  Advisor-sold, excludes group/retirement plan contracts.
($ millions)
3
Financial Strength Symposium 6.10.11


Building Multi-Channel Distribution Strength
Prudential
Prudential
Individual
Individual
Annuity
Annuity
Gross
Gross
Sales
Sales
(1)
(1)
1)
In millions; includes variable and fixed annuities.
2008
2008
$10,329
$10,329
2010
2010
$21,754
$21,754
4
Financial Strength Symposium 6.10.11


Product Design:
The Highest Daily Lock-In
Hypothetical for illustrative purposes only.
5
Prudential’s unique Highest Daily Product 
Prudential’s unique Highest Daily Product 
is a powerful feature that continues to drive strong sales
is a powerful feature that continues to drive strong sales.
Account Value
This is a hypothetical example for illustrative purposes only. It does not reflect a specific annuity or the performance of any investment.
Source for percentages:  Standard & Poor's, Barclay's Capital; based on analysis of 2,245 rolling ten-year periods assuming 80%
allocation to equities and 20% allocation to bonds.
5
Financial Strength Symposium 6.10.11
What are the chances
of an annual lock-in
capturing the
best day?
2%
What are the chances
of a quarterly lock-in
capturing the
best day?
6%
What are the chances
of a daily lock-in
capturing the
best day?
100%


Product Embedded Risk Management
Protects Account Values at Contract Level
6
Note: For illustrative purposes, not representative of actual results.
Powerful algorithmic risk mitigation tool protects client account
Powerful algorithmic risk mitigation tool protects client account
values in market downturns and improves our risk profile.
values in market downturns and improves our risk profile.
6
Financial Strength Symposium 6.10.11
-rebalancing
-rebalancing
Account Value with auto
Account Value without auto
Time
Account
Value


$0
$50,000
$100,000
$150,000
$200,000
$250,000
0
60
120
Protected Withdrawal Value
Total Account Value
Bond Fund Value
Account Value and
“Protected Withdrawal Value”
“PWV”: notional amount
for calculation of
lifetime annual withdrawals
Year
0
6
12
Account
value
available to
customer
(“PWV”) 
7
Financial Strength Symposium 6.10.11
Market Downturn Scenario
Market Downturn Scenario
(1)
(1)
1)
Highest Daily Lifetime Income (HDI) – sub-accounts suffer 30% decline in year 1, followed by 0% sub-account return thereafter; bond fund assumed annual return
of 3%. No withdrawals through end of year 12. All quoted returns are net of fund management and base policy fees. The fee for HDI was explicitly deducted from
the account value on a quarterly basis.


Account Value
Client Age
60
72
85
Year
0
12
25
= Customer account value withdrawals
= Prudential funds
81
8
Financial Strength Symposium 6.10.11
Accumulation Period
Accumulation Period
Retirement Period
Retirement Period
Guaranteed Lifetime Withdrawals
Client’s Account Value Pays First
Market Downturn Scenario
Market Downturn Scenario
(1)
(1)
Annual Payments = $10,000,
5% x Protected Value
1)
Highest Daily Lifetime Income (HDI) – sub-accounts suffer 30% decline in year 1, followed by 0% sub-account return thereafter; bond fund assumed
annual return of 3%. Withdrawals commence at end of year 12. All quoted returns are net of fund management and base policy fees. The fee for HDI was
explicitly deducted from the account value on a quarterly basis.


Auto-Rebalancing
Proven Through Financial Market Crisis…
and Beyond
This illustration analysis for HD Lifetime Seven assumes a $500,000 initial investment into the AST Capital Growth Portfolio & AST Investment Grade
Bond Portfolio and election on February 23, 2009 of the 90% limit on bond fund allocation. 
(1)
1)
Assumes investment of funds in S&P 500 index on launch date of HD Lifetime Seven, January 28, 2008.
9
Financial Strength Symposium 6.10.11
Protected Withdrawal
Value +28%
HD7 Account Value
+26%
Account Value w/o
Auto-rebalancing
Formula (3%)
S&P 500 (2%)
Account Value
% of HD Account
Value Invested in
Customer-Selected
Funds


7.2%
0.1%
18.0%
6.0%
-1%
1%
3%
5%
7%
9%
11%
13%
15%
17%
19%
20% loss of account value
33% loss of account value
Comparison of a VA with Auto-Rebalancing
to a VA without Auto-Rebalancing
Probability that a client’s account value suffers a
20%
or
33%
loss
over
a
hypothetical
ten-year
period
(1)
Variable Annuity (“VA”) with
Auto-Rebalancing
Variable Annuity without
Auto-Rebalancing
Based on
Ernst & Young
Monte Carlo
simulation
Limited “opportunity cost”
~40 bps mean return reduction
10
Financial Strength Symposium 6.10.11
1)
Key assumptions used in analysis: Fees (same for both VAs): Mortality and Expense charge of 1.35%, Asset Management fees of .95%, and lifetime
withdrawal benefit fee of 1%.  Asset allocation: 55-year-old client’s original asset allocation assumed to be 70% equities and 30% fixed-income.  Asset transfer
algorithm: The algorithm used in this analysis is the same algorithm employed in Prudential’s Highest Daily Income Benefit and Premier variable annuities.
This analysis is not intended to be indicative of actual results for Prudential’s or any other provider’s variable annuity. While the algorithm is intended to reduce
account value volatility, it is not a tool to optimize investment results. The projections generated by the Ernst & Young Monte Carlo simulation regarding the
likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. The
analysis presents a range of possible outcomes; the calculated results will vary with each use and over time.


Improving Risk Profile
14
The
The
accelerated
accelerated
growth
growth
in
in
our
our
overall
overall
block
block
has
has
also
also
increased
increased
the
the
percentage
percentage
of
of
algorithmic
algorithmic
mechanism
mechanism
based
based
account
account
values,
values,
which
which
will
will
continue
continue
to
to
improve
improve
the
the
level
level
and
and
volatility
volatility
of
of
returns. 
returns. 
11
Financial Strength Symposium 6.10.11
0
20
40
60
80
100
120
Variable
Annuity
Account
Values
with
Living
Benefits
with
auto-rebalancing
feature
Variable
Annuity
Account
Values
with
Living
Benefits
without
auto-rebalancing
feature
Variable Annuity Account Values without any Living Benefit options
29%
29%
26%
62%
16%
25%
12%
45%
26%
59%


Strong Net Sales Contribute to
Growing Account Value Base
(1)
1)
Account values as of end of period; includes variable and fixed annuities. In billions.
$63.3
$63.3
$10.3
$10.4
$84.0
$84.0
$14.6
$7.6
$106.2
$106.2
Account values
Net sales
Market appreciation and other activity
12
Financial Strength Symposium 6.10.11
2008
2010
2009


Well Positioned to Retain
Auto-Rebalancing Business In-Force
Less Than 1%
Less Than 1%
1% to 3%
1% to 3%
Over 3%
Over 3%
6%
2%
92%
54%
10%
36%
25%
5%
70%
Surrender
Charges
Applicable
to
Account
Values
(1)
1)
Surrender charges as percentage of variable annuity account values; as of March 31, 2011.
13
Financial Strength Symposium 6.10.11
Auto-Rebalancing
$65 B
Non-Auto-Rebalancing
$45 B
Total
$110 B


Growing Returns on an Increasing Base
($ millions)
14
Financial Strength Symposium 6.10.11
83
73
104
118
145
153
176
199
233
0.00%
0.50%
1.00%
1.50%
$0
$50
$100
$150
$200
$250
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
AOI
Annualized ROA
0.54%
0.45%
0.56%
0.58%
0.68%
0.70%
0.76%
0.78%
0.86%
(1)
(2)
Adjusted
Operating
Income
Excluding
Disclosed
Items
1)
Excludes market driven and other discrete items disclosed by the company including unlockings of deferred policy acquisition and other costs and reserves for
guaranteed minimum death and income benefits. See “Reconciliation for Individual Annuities pre-tax adjusted operating income excluding disclosed items”
within this presentation for further information.
2)
Pretax adjusted operating income excluding disclosed items as percentage of average account values for variable and fixed annuities.


Improving Product Mix and Market Performance
Drive Growing Returns
Net revenues
(1)
as
percentage
of
average
account
values
(2)
Operating expenses
(1)
as
percentage
of
average
account
values
(2)
“ROA”: Pretax adjusted operating income excluding disclosed items
as
percentage
of
average
account
values
(2)
2.31%
2.32%
2.48%
2.53%
2.55%
2007
2008
2009
2010
1Q11
15
Financial Strength Symposium 6.10.11
1)
“Net revenues” and “operating expenses” based on adjusted operating income excluding market driven and other discrete items disclosed by the company
including unlockings of deferred policy acquisition and other costs and reserves. “Net revenues” and “operating expenses” reflect reclassification of certain
amounts included in reported revenue and expense line items (e.g., asset management fees netted against revenues for purposes of this display).
2)
Annualized for interim period.


Key Takeaways
Market leadership driven by superior value proposition
Expanding distribution strength across multiple channels
Popularity of auto-rebalancing products driving improving
risk profile
Product structure, strong net sales and market performance
producing increasing returns on a growing base of business
Sustainable, profitable growth in an attractive market
16
Financial Strength Symposium 6.10.11



Well Positioned Investment Portfolio
Well Positioned Investment Portfolio
Investment Management is a core competency for Prudential
Our General Account investment portfolio is well diversified to support
insurance liabilities
Financial Strength Symposium 6.10.11
1


Broad Investment Expertise
Broad Investment Expertise
Supports Risk Diversification
Supports Risk Diversification
Equities 2%
Other Long Term 2%
Short Term & Other 3%
Policy Loans 2%
FSB General Account
$255 Billion
(1)
FSB Fixed Maturities
$190 Billion
(4)
Public Fixed Maturities
65%
Private Fixed Maturities
10%
Commercial Loans
(2)
9%
TAASIL
(3) 
7%
Financial Strength Symposium 6.10.11
2
(1)
As of March 31, 2011 at balance sheet carrying amount; excludes invested assets of securities brokerage, 
securities trading, banking and asset management operations, and real estate and relocation services.
(2)
Commercial mortgage and other loans
(3)
Trading Account Assets Supporting Insurance Liabilities (investment results expected to ultimately accrue to contractholders).
(4)
Based on Fair Value
(5)
Includes securities collateralized by sub-prime mortgages
(6)
Includes  state, and municipal securities, and securities related to the Build America Bonds program


Japanese Portfolio almost 50% of FSB General Account
Japanese Portfolio almost 50% of FSB General Account
FSB
General
Account,
Excluding
Japanese
Operations
$131
Billion
(1)
FSB General Account,
Japanese Operations
$124 Billion
(1)
Governments & Agencies
11%
Public Fixed Maturities
39%
Private Fixed Maturities
15%
Commercial Loans 
(2)
14%
TAASIL
(3)
13%
Governments & Agencies
47%
Public Fixed Maturities
34%
Financial Strength Symposium 6.10.11
3
(1)
As of March 31, 2011 at balance sheet carrying amount; excludes invested assets of securities brokerage, 
securities trading, banking and asset management operations, and real estate and relocation services.
(2)
Commercial mortgage and other loans
(3)
Trading Account Assets Supporting Insurance Liabilities (investment results expected to ultimately accrue to contractholders).
Private Fixed
Maturities 4%
Commercial
Loans
(2)
4%
Other Long
Term 3%
Equities 2%
Other Long
Term 1%
Short Term &
Other 3%
Policy Loans 2%
Short Term &
Other 2%
Policy Loans 2%
TAASIL
(3)
1%
Equities 3%


Asset Selection Focus on Quality
Asset Selection Focus on Quality
Financial Strength Symposium 6.10.11
4
(1)
Reflects equivalent ratings for investments of the international insurance operations
(2)
FSB General Account at amortized cost
(3)
NAIC 1-2, includes direct obligations of Government agencies
(4)
NAIC 3-6


Limited Exposure to NAIC 3-6
Limited Exposure to NAIC 3-6
$4,890
$1,955
$1,058
$345
Financial Strength Symposium 6.10.11
5
(1)
Reflects equivalent ratings for investments of the international insurance operations.
(2)
FSB General Account at amortized cost at  3/31/2011
NAIC 3-6 exposure
(1)


Corporate Bond Portfolio Defensively Positioned
Corporate Bond Portfolio Defensively Positioned
Corporate Bond Holdings by Sector
(1)
FSB vs. Barclays Index
March 31, 2011
Financial Strength Symposium 6.10.11
6
(1)
Market Value
(2)
Non-Corporate includes Sovereigns, Supranationals, States and Municipals
Note:
The Barclays Credit Index is unmanaged and represents securities that are:
SEC-registered and U.S. dollar denominated from U.S. and non U.S. industrial, utility, and financial institutions, and
Non-native currency agencies and local authorities, sovereigns, supra-nationals, and taxable municipals.


Strong Commercial Loan Portfolio
Strong Commercial Loan Portfolio
(1)
As of March 31, 2011 at balance sheet carrying amount.
Weighted Average Loan to Value Ratio (LTV)
63%
Weighted Average Debt Service Coverage
Ratio
1.74
Over 30 days past due
< 1%
100% = $255 Billion
FSB General Account Portfolio
Financial Strength Symposium 6.10.11
7
Commercial
Mortgage and
Other Loans
(1)
(in millions
)


Broadly Diversified Commercial Loan Portfolio
Broadly Diversified Commercial Loan Portfolio
Commercial Loans by Major Property Type
(1,2)
Commercial and Agricultural Loans By Region
(1,3)
Financial Strength Symposium 6.10.11
8
(1)
(2)
(3)
For the Financial Services Businesses General Account as of March 31, 2011.
Commercial Mortgages only ($18.8 billion).  “Other” consists of golf courses, ski resorts, parking garages, self-storage, hospital and ground leases
Commercial and Agricultural Loans only, ($20.1 billion)


Limited Exposure to Structured Securities
Limited Exposure to Structured Securities
Financial Strength Symposium 6.10.11
9
Public Fixed Maturities
65%
Private Fixed Maturities
10%
Invested Assets other than
Fixed Maturities
25%
Japanese Government
Bonds 21%
Corporate 36%
Other Foreign Gov’t
Bonds 4%
CMBS 4%
Asset-backed
(3)
4%
Residential Mortgage
Backed 3%
U.S. Government
(4)
3%
FSB General Account
$255 Billion
(1)
FSB Fixed Maturities
$190 Billion
(2)
(1)
As of March 31, 2011 at balance sheet carrying amount; excludes invested assets of securities brokerage, 
securities trading, banking and asset management operations, and real estate and relocation services.
(2)
Based on Fair Value as of  March 31, 2011
(3)
Includes securities collateralized by sub-prime mortgages
(4)
Includes state, and municipal securities, and securities related to the Build America Bonds program


Declining Impairments in FSB
Declining Impairments in FSB
(1)
Represents amounts recorded in earnings
Financial Strength Symposium 6.10.11
10
Total FSB Impairments and Sales of Credit-Impaired Investments
(1)
(in millions)


Summary/Key Takeaways
Summary/Key Takeaways
High quality, well diversified portfolio
Continue to prefer to underwrite and manage our credit risk directly
High priority on private asset classes:  corporates and mortgages
Disciplined approach to Commercial Mortgage Loan underwriting and
diversification
Current high yield asset mix is based on:
Experience in private sector
Commitment to managing credit risk directly
Our CMBS portfolio is well constructed; Sub-prime portfolio continues to run-off
Very
limited
exposure
to
rating
arbitrage
based
products
such
as
CDO’s
and
CLO’s
Financial Strength Symposium 6.10.11
11


0


Capital Deployment
“Then”
and “Now”
1
Defense
Offense
Offense
Defense
Financial Strength Symposium 6.10.2011
Circa 2008 -
Circa 2008 -
2009
2009
2011
2011


Capital Deployment Considerations
Capital
Capital
Deployment:
Deployment:
“Offense
“Offense
Business Growth
Business Growth
Return of Capital to
Return of Capital to
Shareholders
Shareholders
Organic Growth
M&A Opportunities
Dividends
Share Repurchases
2
Financial Strength Symposium 6.10.2011


Capital Management
3
Capital Management
Capital Management
Begins with
Begins with
Selection of
Selection of
Businesses
Businesses
and Risks
and Risks
Credible diversification
in mix of businesses
and risks
Fit with proven execution
and risk management
capabilities
High value-added
business models
Solid cash flows and
superior ROE
Financial Strength Symposium 6.10.2011


Deployment of Capital to
Strategically Important Businesses
100% = $17.4B
100% = $29.1B
Attributed Equity
(1)
March 31, 2011
Attributed Equity
(1)
December 31, 2007
($ in billions)
1)
Excludes Corporate & Other.
($ in billions)
4
Financial Strength Symposium 6.10.2011
Asset
Management
$1.9
Individual
Annuities
$5.9
Retirement
$4.2
Group Insurance
$2.1
Individual Life
$2.2
International
Insurance
$12.8
Asset
Management
$1.3
Individual
Annuities
3.1
Retirement
$3.7
Group
Insurance
$1.2
Individual Life
$2.3
International
Insurance
$5.8


Attractive Business Mix
Business Unit
% of 2010
Pre-Tax AOI
(1)
2013 ROE Potential
(2)
Individual Life &
Group Insurance
15%
12% –
13%
Annuities, Retirement &
Asset Management
43%
14% -
15%
International Insurance
42%
17% -
18%
5
Financial Strength Symposium 6.10.2011
1)
Excludes Corporate & Other.
2)
Business unit ROE’s are unlevered and are based on FSB effective tax rate applicable to Adjusted Operating Income and the
attributed equity of each business unit.



Approach to Capital and Liquidity
Approach to Capital and Liquidity
Management
Management
Capital and
Liquidity
Hedging
Enterprise Risk
Management
Manage to AA
standards
Conservative capital
and liquidity targets
Multiple sources of
liquidity resulting in
significant financial
flexibility
Hedge risk in
businesses against
“expected volatility”
Equity
Interest rates
Currencies
Risk limits
Reinsurance
Contingency plans
CONSERVATIVE CAPITAL MANAGEMENT
Robust
Capital
Protection
Framework
employed
to
ensure
availability
of
adequate capital under specified tail events
1
Financial Strength Symposium 6.10.2011


Capital Protection Framework
On Balance
Sheet Capital
Capacity
Derivatives
Reinsurance
Contingent
Capital
2
Financial Strength Symposium 6.10.2011


2010 Capital and Liquidity
2010 Capital and Liquidity
Financial Services Businesses (“FSB”)
Financial Services Businesses (“FSB”)
($ in Billions)
12/31/2010  Pro-Forma for
Acquisition of Star/Edison and 
Divestiture of Global Commodities
Required Capital
(1)
$35.0 –
$35.5
Attributed Equity
(2)
29.2
Capital Debt  and Hybrids Outstanding
10.3
Total Capital Outstanding
39.5
Total Available On Balance Sheet Capital
(3)
$4.0 –
$4.5
Estimated
“Readily
Deployable”
Capital
$2.2 –
$2.7
Capital Debt to Capital Ratio
(4)
25%
Prudential Financial, Inc. Net Cash
(5)
~$3.0
Regulatory Capital Ratios
Prudential Insurance RBC
(6)
533%
POJ Solvency Margin Ratio
(7)
1134%
Gibraltar Solvency Margin Ratio
(7)
1120%
3
Financial Strength Symposium 6.10.2011
1)
Required Capital represents the amount of GAAP capital necessary to support business risk based on AA rating targets at the operating entities. 
2)
Excludes accumulated other comprehensive income related to unrealized gains and losses on investments and pension and postretirement benefits.
3)
Based on targeted Risk Based Capital (“RBC”) ratio of 400% for Prudential Insurance.
4)
For the purposes of calculating this ratio, PFI’s outstanding hybrid securities are considered 25% equity and 75% debt.
5)
Net cash includes cash, cash equivalents, and short-term investments, reduced by commercial paper borrowings and cash held in an intra-company liquidity
account at PFI.
6)
Prudential Insurance RBC as of the fiscal year end, December 31, 2010. The inclusion of RBC measures is intended solely for the information of investors and is
not intended for the purpose of ranking any insurance company or for use in connection with any marketing, advertising or promotional activities.
7)
Solvency Margin Ratios are as of the fiscal year-end, March 31, 2011.


Holding Company Liquidity Status
Holding Company Liquidity Status
4
Financial Strength Symposium 6.10.2011
As of March 31, 2011
Cash
well
in
excess
of
expected
fixed
charges
2011 maturities were pre-funded in May
Expect to maintain liquidity consistent with $1 billion target
Additional Commercial Paper capacity
Committed
credit
lines:
$4.1
billion
, no material adverse change clauses
Other
internal
sources
:
~ $2.5 billion
PFI Net Cash
(1)
$2.6 Billion
Additional
Sources of
Liquidity
1)
Net cash includes cash, cash equivalents, and short-term investments, reduced by commercial paper borrowings and cash held in an intra-company liquidity account at PFI.
2)
Includes capital debt interest expense and other holding company expenses.
3)
$2.9 billion  of the total credit lines of $4.1 billion is shared with PICA and Prudential Funding.
4)
Primarily reflects ability to borrow funds from subsidiaries including access to an intra-company liquidity account.
(2)
(3)
(4)


Prudential Insurance Liquidity Status
Prudential Insurance Liquidity Status
5
Financial Strength Symposium 6.10.2011
As of March 31, 2011
1)
Cash, cash equivalents and short-term investments as reported on statutory basis.
2)
Cash and invested assets as reported on statutory basis.
Significant recurring cashflows
Significant
General
Account
Asset
Portfolio:
$143
billion
at
3/31
(2)
Additional Commercial Paper capacity
Federal Home Loan Bank of New York
Additional securities lending capacity
Committed credit lines:  $2.9 billion, no material adverse change clauses
(shared with PFI)
PICA Cash
(1)
$2.9 Billion
Additional
Sources of
Liquidity


Cash Flows from Subsidiaries to PFI
Cash Flows from Subsidiaries to PFI
(1)
(1)
1)
Reflects dividends and returns of capital.
6
Financial Strength Symposium 6.10.2011
$3,975
$1,305
$3,275
$3,212
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
2007
2008
2009
2010
Prudential Insurance
International
Asset Management
Prudential Annuities
Other
$0


$4.8
$8.8
$10.3
$30.8
$19.3
$18.5
$0
$5
$10
$15
$20
$25
$30
$35
$40
12/31/2007
12/31/2010
3/31/2011
Capital Debt
Operating Debt(1)
Reduction in Total Leverage
Financial Services Businesses
($ Billions)
1)
Includes securities lending; excludes Funding Agreements & Guaranteed Investment Contracts.
$35.6
$28.1
$28.8
7
Financial Strength Symposium 6.10.2011


Key Takeaways
8
Financial Strength Symposium 6.10.2011
Strong Capital and Liquidity positions
Robust Capital Protection Framework under specified tail events
Focused on reducing non-strategic leverage